Where she started: Solo operator, busy season approaching, getting leads off referrals + a Facebook page that converted at maybe 1%. Quoting in the truck between jobs. Losing leads to slower competitors who happened to call back faster.
What we installed: CRM with 60-second auto-response, Google Ads campaign with location-fenced creative, GBP optimization, conversion-focused landing site, review-request automation that fires on job completion.
Day 31: $31,420 collected. $350 in ad spend across the month. Lizzy paused the Meta campaigns mid-month — her crew couldn't physically keep up.