The Operator Program

A system that makes you more money in home service.

We install the system that saves you time and makes you more money, while you focus on what actually matters in the business.

I took my own home-service company from $0 to $300K in 4½ months. The audit is 30 minutes. No pitch. You leave with the blueprint in writing either way.

Book my free audit →
The system

Scale your home-service company in 4 steps, done for you.

01

Reactivate your old leads

Before you spend a dollar on ads, we rinse the leads already sitting in your phone. One operator pulled $50K off a list of 300. Cash first. Everything after runs on profit.

Bank the money you already earned.
02

Get consistent, qualified leads

We create ads that pull in qualified leads based on the service you provide. Not just people filling out a form looking around. People that will actually buy.

Buyers, not tire-kickers.
03

Install a personalized sales system

Instant contact with leads. Follow-ups that fire automatically. Every lead is chased until they say yes or say no, and every lead is contacted no matter where you are.

No lead dies.
04

Social proof

We collect the credentials for your business that actually show you know what you’re doing and make it easier for people to buy.

Reviews → rank → cheaper leads.
More money made, more time saved, and no lead wasted.
Book my free audit →
The receipts

Three of our operators.

Tap a card for the full breakdown.

Verified
on tape
Daniel · exterior cleaning
$50K
Booked off a dead lead list. Before he spent a dollar on ads.
“Deadass the easiest close of my life.”
Learn more → Verified
on tape
Lizzy · window cleaning & gutters
$255 → $21K
$255 in ads turned into $21,000 booked. Her season went $120K → $220K.
Her clients: “Your follow-up is awesome.”
Learn more → Verified
on tape
Owen · exterior cleaning
$140K → $200K
Almost doubled his season working 10 hours a week.
We don’t knock at all.
Learn more →

What our operators have to say.

$255 in ads → $21,000 booked.
Lizzy · window cleaning & gutters
$50K off a dead list.
Daniel · exterior cleaning
Book my free audit →
Frost Thirlwell on his business YouTube channel Frost on the tools
Built by an operator, not an agency

And you get me.

Hey, I’m Frost. My first 5 months I owned $5K of gear and did zero jobs. Too scared to knock a door.

Fall 2024 I started Thirlwell Property Services. $30K that first season, on the tools, 40,000 flyers deep. That’s not a business. That’s a job I gave myself.

So that winter I built the system instead of chasing more leads. Next season: $300K in 4½ months, 4–8 crews out daily. Year two, a CEO sits in my seat and runs it better than I did. I only touch the marketing now.

Turns out the system is portable. Now we install it for operators across Canada.

— Frost

Straight from our clients.

Messages from operators running our systems.

Different trades. Same system.

Seven operators. Where they started, what we installed, what happened. Their words, not ours.

Verified
on tape
LizzyWindow cleaning & gutters · Whitby ON
$255 → $21K
Ad spend → booked
$120K → $220K
Season revenue
Where she started

A real crew off referrals and a Facebook page that barely converted. She quoted between jobs and lost leads to whoever called back first.

What we installed

Meta ads with her own face and real jobs. A follow-up system that texts every lead in minutes and chases until it books.

What happened

$255 of ad spend turned into $21,000 booked. And the follow-up hit so hard her own sales clients brought it up.

I’ve gotten multiple compliments from my sales clients that are like, ‘Your follow-up is awesome.’Lizzy · window cleaning & gutters
Verified
on tape
SelinaWindows + polymeric sand · Nova Scotia
$150K → $217K
Season revenue
$50K
Booked off reactivation
$578 → $5K
Light ad test
Where she started

A strong season behind her and a team of women selling for her. But a pile of old leads no one had time to work.

What we installed

A reactivation campaign on her dead list first, then a light Meta test on top. Both fed the same follow-up rails.

What happened

She hit $217,000 in sales, up from $150K. About $50,000 of that came off the dead list alone.

My business right now is at $217,000 in sales… I’ve booked probably upwards of $50,000 in revenue off reactivation.Selina · windows + polymeric sand
Verified
on tape
OwenExterior cleaning
$140K → $200K
Season revenue
~10 hrs
Owner hours / week
Where he started

Knocked his way to $140K. Long hours, small tickets.

What we installed

Reactivation feeding free leads every week. Ads that book jobs instead of cheap clicks. A sales system that runs without him on the phone.

What happened

$140K to $200K. The knocking stopped. He works about ten hours a week now.

We don’t knock at all… booking 10–20k a week and we’re not trying very hard. I work probably 10 hours a week.Owen · exterior cleaning
Verified
on tape
DanielExterior cleaning · Stratford ON
$50K
Off the dead list
$15K
Week one
Where he started

Running his company off Facebook, with a list of old leads he figured were dead.

What we installed

A reactivation campaign on that list before he spent anything new. A follow-up system booked the replies.

What happened

Spent about $3.5K, got $15K back the first week. Ended around $50K off that list. It paid for itself before anything else even ran.

Spent three and a half, got 15… it paid for itself back. Deadass the easiest close of my life.Daniel · exterior cleaning
Verified
on tape
MaevePolymeric sanding · Ottawa
$35K
Off reactivation
700
Dead leads worked
Where she started

On the tools all season. Zero time to chase a backlog of old leads.

What we installed

A reactivation campaign across her list of 700. Her rep answered every reply and booked them in.

What happened

$35,000 booked off the reactivation. The service paid for itself.

I made off the reactivation… $35,000… off a list of like 700 people. She booked me in.Maeve · polymeric sanding
Verified
on tape
HrishiPoly & interlock · Ottawa
$3K → 10x
Ad spend → return
$30K+
Booked off ads
Where he started

Poly and interlock in Ottawa. Sick of quoting tire-kickers.

What we installed

Meta ads built to qualify hard. A follow-up system fast enough to book a ready lead the same day.

What happened

$3K in ads came back about 10x. $30K+ booked. Leads came in ready and got called fast.

If a lead’s ready to go, bang, I call them and book them the next day.Hrishi · poly & interlock
Verified
on tape
NoahHome service · first season
$27K+
Added, season one
$16K
Off reactivation
$11K
Tracked off Meta
Where he started

First season in business. A list of old leads and no system to work them.

What we installed

Reactivation on the list plus tracked Meta ads, all running through one follow-up system.

What happened

$27K+ added through the system in year one. $16K off reactivation alone, plus $11K tracked off Meta.

It paid for the service.Noah · first season
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Book your free audit

Stop being stuck working a glorified job.

The deal

30 minutes. No pitch. You leave with a written blueprint of exactly what we’d install in your business. Keep it. Build it yourself if you want. No hard feelings.

Read this first For home-service owners doing $50K–$300K+ a year who are ready to get off the tools. If that’s not you yet, keep grinding. We’ll be here.
Book my free audit →
30 minutes No pitch Written blueprint yours to keep

I run every audit myself. The calendar has as many slots as my week does. — Frost