Daniel — $50K off a dead list
The scoreboard
- $15K in week one off a 500-person dead list — his words: "spent three and a half, got 15"
- ~$50K booked off reactivation across the season (stated on our June check-in)
- ~$120K running through the system this season (same check-in)
- Runs ~100% inbound off the system — no door-knocking
- Exterior cleaning — London/Stratford, ON
Daniel, on the call — on what a list he thought was dead paid back in week one.
See every clip we have →where he started
Daniel had what almost every home-service owner has and almost nobody uses: a dead list. Past quotes that never closed, past customers nobody re-contacted, inquiries that went quiet. Money rotting in a CRM. New leads cost money — these people were already sitting in his phone, already knew the company, and were worth exactly $0 the way they were being used.
what we installed (in order)
- Dead-list reactivation. His list — about 500 names — pulled, segmented, and hit with a simple text campaign. Not clever. Consistent.
- Speed to lead on every response. A reactivated lead dies just as fast as a new one if nobody answers. Every reply got caught and chased the same minute.
- The ads layer on top. With the follow-up machine proven on the dead list, Meta ads went on top of a funnel that doesn't leak — which is why the business now runs ~100% inbound, no knocking.
what happened
Week one: ~$3.5K in, ~$15K back — off people he already had. In his words, it paid for itself before it cost him anything. Across the season the reactivation engine has put roughly $50K on the board, inside ~$120K running through the system.
When a lead comes in, they either take themselves out of the system or we close them. We never let a lead die — Daniel's dead list is that rule, cashed.
in his words
"Within probably my first week... it paid for itself back. You guys literally didn't cost me anything." — Daniel, April call "Deadass the easiest close of my life."
steal this (free)
The dead-list play. Export every lead, quote, and past customer from the last two seasons — name and number is enough. Send one plain text this week: you're booking [this month]'s slots, first come first served. Answer every reply fast. 500 names is enough — that's the exact list size that made Daniel $15K in week one.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.