the proof, laid out in the open.
Every number on this page came out of a client's own mouth on a recorded call. Nothing rounded up. No "up to." No screenshots cropped at the good part. Where a number is a client's own claim rather than something we tracked ourselves, it says so right next to the number.
8 clients. 8 different trades and cities. The same system underneath every one of them.
Marketing makes thousands. Systems make millions.
That line is the whole page. Read the breakdowns and you'll see it.
Who's behind this: I'm Frost. I ran my own home-service company to $300K in 4.5 months — window and gutter cleaning, Toronto — on the exact systems you're about to read. Today that's my full-time job: the Operator Program — Summit installs that same machine into other home-service businesses and scales owners from $30–50K months to $100K+ a month. Built by an operator, not an agency.
how to read the case files
- Each case file is a full teardown: where they started, exactly what we installed (in order), what each piece produced, and their words on tape.
- Every one ends with a steal this — one move you can run in your own business this week. Free, no strings.
- Steal all 8. Most owners won't run any of them. The ones who try usually find out the doing is the hard part — that's what we're for.
the social proof
| client | trade + city | the number |
|---|---|---|
| Lizzy | window + gutter cleaning — Whitby, ON | $255 in ads → $21K booked · season $120K → $220K+ |
| Selina | windows + poly sand — Nova Scotia | $150K → $217K · ~$50K from reactivation alone |
| Owen | exterior services — Stouffville, ON | $140K → $200K in his words · working ~10 hrs/week |
| Daniel | exterior cleaning — London/Stratford, ON | $15K in week one off a dead list · ~$50K reactivation on the season |
| Hrishi | poly + interlock — Ottawa | 10x on ad spend (~$3K → $30K+) |
| Maeve | poly + patio washing — Ottawa | $35K off 700 dead leads |
| Griffin | home service — Toronto | $50K → almost $80K on the season |
| Noah | home service — year one | $27K+ added revenue, fully tracked |
Full teardowns are at the bottom of this page — the case files. Tap any client to see exactly how their number happened.
the pattern — read this before the case files
Different trades. Different cities. Different revenue levels. Not one of them got their result from "more leads." The same 4 things got installed every single time:
- Speed to lead. A new lead gets a text back in under a minute — before the other three companies they messaged have even seen it. Speed is the cheapest advantage in home service and almost nobody has it.
- Follow-up that never quits. Automated text + email sequences that run until the lead books or says no. When a lead comes in, they either take themselves out of the system or we close them. We never let a lead die.
- The dead list. Every old lead, old quote, and past customer sitting in your phone is money rotting. Reactivation turned that list into $15K–$50K for the clients below — before spending a new dollar on ads.
- Social proof. A review ask that fires itself after every finished job, and a storefront — Google profile + website — that actually shows the work. Homeowners comparison-shop everything; the operator who looks real wins the job. Every finished job sells the next one.
If your leads slip away while you're on the tools, you don't have a lead problem. You have a system problem. Every case file below is that sentence, proven.
Want to see it instead of read it? The receipts page has the whole vault — 33 video clips cut straight out of the recorded client calls, the texts they send us the day a job books, their voice notes, and every case file below with its full swipeable breakdown.
the video library
The case files show you what we installed. These show you how the machine works — free, in full, on YouTube.
- How I scaled my first home service company to $300K in 4.5 months
- The system that's gonna make me $600K this year in home service
- How I scaled my home service company beyond $50K per month
- Turn your home service company into a real business
- $75K a month in home service is easy — just copy me
- How to start a home service company and do $10–30K in 2026
want this installed in your business?
This is what the Operator Program does — the road from $30–50K months to $100K+ a month, installed for you. The audit is free and it's real work, not a sales pitch. 30 minutes: we map where your leads are leaking, which of the 4 installs you're missing, and what order to build them in. You leave with the plan whether or not we ever work together.
Not ready? Follow along — @summitais · @frostthirlwell · YouTube — Thirlwell Business. The breakdowns keep coming.
the case files
Tap into any client below for the full teardown. This page grows — every new client we take past their ceiling gets broken down and added here. You're on the list, so when a new case file drops, you'll hear about it first. No spam. Just proof.