Griffin — $50K to almost $80K on the season
The scoreboard — every number here is Griffin’s own statement on his June call, quoted as said
- Season went from roughly $50K to almost $80K — he says it twice: “I’m sold out, like almost 80K” and “I think we’re at like 80K too”
- Home service — Toronto
- On lead quality, he’d rather have 30 qualified than 87 random
What we’re deliberately not claiming: Griffin’s ad spend and return got disputed live on his own call — Frost said one number, Griffin corrected it. So we don’t publish a ROAS figure for him. The season lift is the number he stated himself, twice, and that’s the only one here.
Griffin, on the call — on what the automated follow-up actually changed for him.
See every clip we have →where he started
Griffin was running a real Toronto home-service book and doing fine on paper — but the machine underneath it was him. Leads came in and waited on him to get to them, and between production days there was no time to get to them properly. A season sitting around $50K with the owner as the bottleneck is the exact shape this whole page keeps describing.
what we installed (in order)
- Reactivation on the old list first. Before a new dollar went anywhere, the names already in his phone got worked. On tape he puts it at another “like 15 K… reactivation.”
- Automated follow-up. The piece he singles out unprompted. Every lead gets texted and chased whether or not Griffin is on a roof that afternoon.
- Ads feeding the same rails. Traffic pointed into the same follow-up system rather than into an inbox nobody reads.
what happened
The season closed out at almost $80K, up from roughly $50K — a number he states twice in his own words. What he keeps coming back to isn’t the revenue though, it’s that the chasing stopped being his job.
in his words
“Just having the automated texts, it’s, it’s life.” — Griffin, on camera, June call
And on the thing every operator gets wrong about lead volume:
“I’d rather even just have like 30 and then be qualified” — over 87 random ones.
steal this (free)
Count your qualified, not your leads. Griffin’s instinct is the one most owners have backwards: 87 leads you can’t work is a worse month than 30 that are ready to buy, because the 87 costs you the one thing you can’t buy back — the evenings you spend sorting them. This week, take your lead count and cross off everyone who was never going to book. Whatever’s left is your real number. Build for that one.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.