Hrishi — 10x on ad spend
The scoreboard
- ~$3–3.5K in Meta ads → $30K+ booked — a 10x return
- ~$100K season
- Polymeric sand + interlock — Ottawa
Hrishi, on the call — on booking a ready lead the next day.
See every clip we have →where he started
Hrishi's trade — poly and interlock — is high-ticket, which makes ad money feel like gambling: every dollar of spend has to come back or it hurts. That's the money-fear that keeps most owners at $20 a day on ads, half-committed, getting half-results, then concluding "ads don't work." Ads work fine. Ads into a leaky funnel don't.
what we installed (in order)
- Meta ads with founder-style creative. Real owner, real jobs, real neighbourhoods — not stock-photo agency ads. Cheaper clicks, better-qualified homeowners.
- Speed to lead, same-day rhythm. The lead lands, the call happens the same day, the job books the next. High-ticket buyers don't wait around — whoever answers first wins.
- Follow-up on the non-answers. The leads that don't pick up day one get chased automatically until they book or say no. That's where the second half of the 10x hides.
what happened
Around $3–3.5K of spend became $30K+ of booked work — 10x. Not from cheaper leads: from closing the leads he was already paying for.
The lesson under the number: we're not aiming for a lower CPL, we're aiming for a lower CAC. A $5 lead that never books costs infinity. What matters is cost per booked job — and that's a follow-up problem, not an ads problem.
in his words
"If a lead's ready to go — bang, I call them and book them the next day." — Hrishi, June call
steal this (free)
The same-day rule. Every lead gets a call the same day it lands — inside 5 minutes if you can manage it. And change what you measure: stop judging ads on cost per lead, start judging them on cost per booked job (total spend ÷ jobs booked). Those two changes alone will beat most $2K-a-month agencies.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.