Lizzy — $255 in, $21K out
The scoreboard
- $255 in Meta ads → ~$21K booked (stated on our April check-in call)
- Season: $120K last year → $220K+ this year
- Lead flow: ~30 leads a day at ~$9 a lead
- Window + gutter cleaning — Whitby, ON
Lizzy, on the call — on the follow-up her own sales clients started complimenting.
See every clip we have →where she started
Lizzy wasn't a beginner. She had a real sales team and a $120K season behind her — and that's exactly why she was stuck. A real sales team with no system underneath it means every lead depends on a human remembering to chase it. At ~30 leads a day, that's more than any human could call back. Leads weren't lost because anyone was lazy — they leaked because nothing existed to catch them.
what we installed (in order)
- Meta ads tuned for cost per job, not vanity. Creative + targeting dialed to ~$9 a lead, so volume stopped being expensive. The $255 test proved the machine before she scaled a dollar of spend.
- Speed to lead. Every new lead gets a text back inside a minute — automatically — while the other companies they messaged are still checking voicemail.
- Follow-up sequences that never quit. Texts + emails firing on a schedule until the lead books or says no. Her sales team closes; the system does the chasing.
what happened
$255 of ad spend turned into roughly $21K of booked work — not because the ads were magic, but because nothing that came in was allowed to leak. Across the season: $120K → $220K+. Nearly double, same trade, same town.
The part nobody expected: her own sales clients started complimenting the machine.
in her words
"I've gotten multiple compliments from my sales clients that are like, 'Your follow-up is awesome,' because they just keep getting spammed with messages." — Lizzy, April check-in
She didn't need more leads. She needed nothing to leak.
steal this (free)
The follow-up cadence. A lead isn't dead after one call. Run this on every new lead: instant text (minute 0) → call day 1 → text day 3 → call + voicemail day 7 → "last one, promise" text day 14. Five touches minimum before you let a lead go. If that sounds like too much to do manually — correct. That's why ours is automated.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.