Maeve — $35K from 700 dead leads
The scoreboard
- ~$35K booked off a 700-person dead-lead list — her own words
- ~$99K season
- Polymeric sanding + patio pressure washing — Ottawa
where she started
Maeve's bottleneck was the most common one in home service: time. When you're the one on the tools all day, the phone is the thing you get to after — and "after" is where leads die. She had 700 old leads sitting in a list and zero hours in the day to work them. The revenue wasn't missing. It was waiting.
what we installed (in order)
- Reactivation on the 700. The whole dead list pulled and put through a text campaign — old inquiries, old quotes, past customers.
- A response system someone else could run. This is the underrated part: Maeve didn't answer 700 conversations. Her rep did — every single person — inside a system that queued, tracked, and booked them so nothing slipped.
- Booking flow. Interested replies went straight to booked jobs without Maeve touching the calendar.
what happened
About $35K booked — off people who had already said no, gone quiet, or been forgotten. No new ad spend. And she bought it without buying it with her own hours: she paid someone to run the conversations, and the system made that person effective. Said plainly on the call: the service paid for itself.
in her words
"I made off the reactivation... $35,000... off a list of like 700 people. I paid my sales rep to respond to every single person because I didn't have time — she booked me in." — Maeve, June call
steal this (free)
Buy back the inbox. You're the most expensive person in your company — stop being the receptionist. Hand inbound to someone — a rep, a sibling, a VA — with one rule: every inquiry answered within minutes, every hot one booked. Maeve paid a rep for a few weeks of replies and collected $35K she'd otherwise have never seen.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.