Selina — $150K to $217K in one season
The scoreboard
- Season: $150K → $217K — her own words, mid-season, on tape
- ~$50K booked from reactivation alone — her own words
- $5K booked off $578 of ad spend
- Window cleaning + polymeric sand — Nova Scotia
Selina, on the call — saying the $217,000 number out loud.
See every clip we have →where she started
Selina already ran a real operation — a $150K season and a small team. Her problem wasn't demand, it was leverage: growth meant buying it with a big ad budget she didn't want to gamble, or grinding more hours she didn't have. And like almost every owner at that level, she was sitting on a pile of old leads and past customers nobody was working.
what we installed (in order)
- The reactivation engine. Her entire past list — old leads, old quotes, past customers — pulled, cleaned, and put through a text campaign. Cheapest revenue in home service: these people already know her.
- Follow-up + booking automation. Every response caught, chased, and booked — so her team spends time selling, not remembering who to text back.
- A light, efficient paid layer. No $5K-a-month ad gamble — $578 of spend turned into ~$5K booked. Proof first, then scale.
what happened
Mid-season, on tape: "my business right now is at $217,000 in sales" — up from $150K the season before. Roughly $50K of the jump came from the reactivation list alone: money that was already sitting in her phone. And the system fed her team instead of her — one rep booked ~$70K of the season for her.
in her words
"I've booked probably upwards of $50,000 in revenue." — Selina, on the reactivation campaign, June check-in
steal this (free)
Know your number cold. On the call, Selina answered "$217,000" in half a second — most owners guess. Build the habit: one line on your phone, updated nightly — season-to-date sales · this week's bookings · leads still waiting on a follow-up. Owners who see their numbers daily make sharper calls on ads, hiring, and pricing. It costs 60 seconds a night.
watch the breakdown
This install is exactly what the Operator Program does — we take home-service owners from $30–50K months to $100K+ a month.
Want this mapped onto your business? Book a free audit — 30 minutes, you leave with the plan either way.