Markham Exterior Cleaners

Noah on tape

The scoreboard

• $27K+ added revenue tracked through the system in year one
• That is about $16K off reactivation (his yes on tape: it paid for the service) plus $11K+ tracked from Meta ads at $9 to $13 a lead
• Mid season, at the time of our call: $28K sold in two weeks, $58K on the season to that point
• About $105K by the end of the first season
• Home service, year one in business

Where he started

Year one is chaos by default: no history, no list, no numbers, building the plane while flying it. Most first year owners run on adrenaline and guesswork, and the guesswork is what kills them. They cannot tell you what a job costs to get, so they cannot scale anything on purpose.

What we built, in order

1. Tracked Meta ads from day one. Leads landing at $9 to $13 each, with every booked job attributed back to its source, so ad spend was a measured input, not a gamble.
2. Reactivation on his own pipeline. Even a few months of unclosed quotes and quiet leads is a list. His kicked back about $16K, enough that, in his own words on the call, it paid for the service.
3. The scoreboard. Source of every job, cost per lead, revenue to date. Visible, not vibes.

What happened

About a $105K first season, with $27K+ of it tracked directly through the system. That is the tracked floor, and his words on the ads number were “more than I’ve tracked.” The honest version is the impressive version: a first year owner who can point at each dollar and say where it came from. Most owners five years in cannot do that.

The part worth copying

Noah's number is not the biggest on this site. It is the most provable, because everything was tracked from day one. That is not an accident of personality, it is something we built in. The owners who know their numbers scale on purpose. The ones who do not stay scared of their own ad account.

Steal this move

The case file