Stratford Exterior Cleaners

Daniel on tape

The scoreboard

• $15K in week one off a 500 person dead list. His words: “spent three and a half, got 15”
• About $50K booked off reactivation across the season (stated on our June check in)
• About $120K running through the system this season (same check in)
• Runs about 100% inbound off the system, no door knocking
• Exterior cleaning in London and Stratford, ON

Where he started

Daniel had what almost every home service owner has and almost nobody uses: a dead list. Past quotes that never closed, past customers nobody re contacted, inquiries that went quiet. Money rotting in a CRM. New leads cost money. These people were already sitting in his phone, already knew the company, and were worth exactly $0 the way they were being used.

What we built, in order

1. Dead list reactivation. His list, about 500 names, pulled, segmented and hit with a simple text campaign. Not clever. Consistent.
2. Speed to lead on every response. A reactivated lead dies just as fast as a new one if nobody answers. Every reply got caught and chased the same minute.
3. The ads layer on top. With the follow up machine proven on the dead list, Meta ads went on top of a funnel that does not leak. That is why the business now runs about 100% inbound, no knocking.

What happened

Week one: about $3.5K in, about $15K back, off people he already had. In his words, it paid for itself before it cost him anything. Across the season the reactivation engine has put roughly $50K on the board, inside about $120K running through the system.

When a lead comes in, they either take themselves out of the system or we close them. We never let a lead die. Daniel's dead list is that rule, cashed.

In his words

“Within probably my first week... it paid for itself back. You guys literally didn't cost me anything.”Daniel, April call

“Deadass the easiest close of my life.”Daniel

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The case file

Clips