Whitby Exterior Cleaners

Lizzy on tape

The scoreboard

• $255 in Meta ads, about $21K booked (stated on our April check in call)
• Season: $120K last year, $220K+ this year
• Lead flow: about 30 leads a day at about $9 a lead
• Window and gutter cleaning in Whitby, ON

Where she started

Lizzy was not a beginner. She had a real sales team and a $120K season behind her, and that is exactly why she was stuck. A real sales team with no system underneath it means every lead depends on a human remembering to chase it. At about 30 leads a day, that is more than any human could call back. Leads were not lost because anyone was lazy. They leaked because nothing existed to catch them.

What we built, in order

1. Meta ads tuned for cost per job, not vanity. Creative and targeting dialed to about $9 a lead, so volume stopped being expensive. The $255 test proved the machine before she scaled a dollar of spend.
2. Speed to lead. Every new lead gets a text back inside a minute, automatically, while the other companies they messaged are still checking voicemail.
3. Follow up sequences that never quit. Texts and emails firing on a schedule until the lead books or says no. Her sales team closes. The system does the chasing.

What happened

$255 of ad spend turned into roughly $21K of booked work. The ads were not magic. Nothing that came in was allowed to leak. Across the season the number moved from $120K to $220K+. Nearly double, same trade, same town.

The part nobody expected: her own sales clients started complimenting the machine.

In her words

“I've gotten multiple compliments from my sales clients that are like, 'Your follow-up is awesome,' because they just keep getting spammed with messages.”Lizzy, April check in

She did not need more leads. She needed nothing to leak.

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The case file

Clips