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Thirlwell Property Services · Pressure washing, Toronto

$300K in 4.5 months

Pressure washing and exterior cleaning in Ontario. We built personalized software for the business and ran everything through it: ads, follow up, quotes, crews and payments. The average job more than doubled, and every lead is tracked from the ad that found it to the payment.

$300K
in revenue in 4.5 months
$247 to $523
average job size, more than doubled
Custom
software built for the business, one workspace for owner, setter and crew
1,005
leads tracked from the ad to the payment

What we built

01

Lead

  • Meta ads wired to the conversions API with per ad attribution
  • Instant lead alert to the setter's phone
  • Missed call text back
  • Website chat
  • Instagram DM desk
  • Partnerships lane
02

Close

  • Speed to lead call
  • 14 day follow up chain
  • Automatic quote when a lead moves to Quoted
  • Email reply watcher that flags buying replies
03

Track

  • Summit OS pipeline with every lead tied to the ad that made it
  • Payments matched to jobs
  • Call recordings
04

Fulfil

  • Job board
  • Crew portal
  • Photos on every job
05

Team

  • One workspace with roles for owner, setter and head of labour
  • Crew onboarding with contracts signed online

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