Fifteen companies run on these systems. Four we own, two clients, and nine Student Works operators running their own businesses. Every client number on this page came out of their own mouth on a recorded call, and where a number is their claim and not ours, it says so.
15
companies running our systems
50+
systems shipped
3
CRMs built
$300K
in 4.5 months at Thirlwell
$500K
added across 11 founders in under 60 days
System by system
Every system, start to finish
Each block shows one system we built: who it is for, the number it produced, the problem we started with and what we built.
01
Claude dashboard: Claude running 3 companies
The system
A Claude dashboard where one person runs a home service company, a consulting company and a brand on systems he built.
The person
Frost Thirlwell
@frostthirlwell, media. A home service company, a consulting company and a brand run on systems he built.
The result
15K followers
in two months. 113 pieces of content leave the system every week, with one person on camera.
The problem
A media team would need an editor, a clipper, a writer, a scheduler and someone on the inbox.
The solution we built
One system doing all of it: it edits, clips, writes, tests, ships and captures, and Taya, our AI assistant, runs the calendar and the inbox. Frost says yes, the system does the work.
in revenue in 4.5 months. Average job size went from $247 to $523, and 1,005 leads were tracked from the ad to the payment.
The solution we built
Custom software built for the business, with every lead, quote, crew and payment in one workspace for owner, setter and crew: ads wired to per ad attribution, a speed to lead call, a 14 day follow up chain, automatic quotes, a job board and a crew portal.
generated in under 60 days, as reported by the operators on tape, first names only.
The solution we built
We install the systems in their business and they run them: ads, a referral system, reactivation of dead lead lists, sales scripts, speed to lead, Operator OS (the CRM built for home service), a numbers dashboard, a review engine after every job, and playbooks so the operator isn't the bottleneck.
Student Works operator. Window and gutter cleaning, Whitby ON.
The result
$21K booked
off $255 in Meta ads. Season went from $120K to $220K+.
The problem
Lizzy had a real sales team and a $120K season behind her. At about 30 leads a day, every lead depended on a human remembering to chase it. Leads leaked because nothing existed to catch them.
The solution we built
Meta ads tuned to about $9 a lead, a text back inside a minute on every new lead, and follow up sequences that fire until the lead books or says no. Her sales team closes. The system does the chasing.
A reactivation engine, follow up and booking automation, and a light paid layer
The person
Selina, HRM Home Cleaning
Student Works operator. Windows and poly sand, Nova Scotia.
The result
$150K to $217K
in one season. About $50K came from reactivation alone.
The problem
Selina already ran a $150K season and a small team. Her problem was not demand, it was leverage. She was sitting on a pile of old leads and past customers nobody was working.
The solution we built
Her entire past list of old leads, old quotes and past customers, pulled, cleaned and put through a text campaign. Every response caught, chased and booked. A light paid layer where $578 of spend turned into about $5K booked.
An inbound engine, speed to lead and follow up, and a booking and ops flow
The person
Owen, Uxbridge Exterior Cleaners
Student Works operator. Exterior services, Uxbridge ON.
The result
$140K to $200K
in his words, while working about 10 hours a week.
The problem
Owen was the classic owner operator. Every dollar ran through him, including knocking doors for demand. The moment he stops pushing, everything stops with him.
The solution we built
Ads and reactivation that replaced door knocking, speed to lead and follow up so nothing goes uncalled, and a booking and ops flow that runs without him.
Dead list reactivation, speed to lead and an ads layer on top
The person
Daniel, Stratford Exterior Cleaners
Student Works operator. Exterior cleaning, London and Stratford ON.
The result
$15K in week one
off a 500 person dead list. About $50K from reactivation across the season.
The problem
Daniel had a dead list: past quotes that never closed, past customers nobody re contacted, inquiries that went quiet. Money rotting in a CRM.
The solution we built
His list of about 500 names, pulled, segmented and hit with a text campaign. Every reply caught and chased the same minute. Then Meta ads on top of a funnel that does not leak.
Meta ads with founder style creative, same day speed to lead and follow up
The person
Hrishi, Pure Grit Polymers
Student Works operator. Poly and interlock, Ottawa.
The result
10x
on ad spend. About $3K in, $30K+ back.
The problem
Poly and interlock is high ticket, which makes ad money feel like gambling. That fear keeps most owners at $20 a day on ads, half committed, getting half results.
The solution we built
Meta ads with founder style creative, a call the same day the lead lands, and automatic follow up on the leads that do not pick up until they book or say no.
Reactivation on 700 dead leads, a response system and a booking flow
The person
Maeve, Ottawa Exterior Cleaners
Student Works operator. Poly and patio washing, Ottawa.
The result
$35K
booked off a list of 700 dead leads, with no new ad spend.
The problem
Maeve's bottleneck was time. When you are on the tools all day, the phone is the thing you get to after, and after is where leads die. She had 700 old leads and zero hours to work them.
The solution we built
The whole dead list put through a text campaign, a response system her rep could run so nothing slipped, and a booking flow that turned interested replies into booked jobs without Maeve touching the calendar.
Reactivation, automated follow up and ads feeding the same rails
The person
Griffin, Scarborough Cleaners
Student Works operator. Home service, Toronto.
The result
$50K to almost $80K
on the season, in his own words.
The problem
Griffin was running a real Toronto home service book, but the machine underneath it was him. Leads came in and waited on him to get to them.
The solution we built
Reactivation on the old list first, automated follow up so every lead is texted and chased whether or not he is on a roof, and ads pointed into the same follow up system.
added revenue, tracked through the system in year one.
The problem
Year one is chaos by default: no history, no list, no numbers. Most first year owners cannot tell you what a job costs to get, so they cannot scale anything on purpose.
The solution we built
Tracked Meta ads from day one at $9 to $13 a lead with every booked job attributed to its source, reactivation on his own pipeline, and a scoreboard of source, cost per lead and revenue to date.
A lead pipe, Meta lead sync, automated text flows and junk removal ads
The person
Mr Get It Done
Client. Junk removal.
The result
13 text flows live
and 11 of 11 junk removal ads running. No revenue number yet. We only publish a client number once they say it on tape.
The solution we built
A lead pipe from their website straight into their own Operator OS workspace, Meta lead sync so a lead from an ad shows up in the CRM by itself, 14 automated text flows written for their business (13 armed and running), and 11 junk removal ads, all live.
1.3k but closed a 20 and a 4.8 today who also got the text !
OOwen
3 leads this morning tho lolol
OOwen
Just booked a 3k off fb
LLiam
The client I’m on the phone with just booked 4K and I got him from a reactivation referral
LLiam
Also we’ve got our first Facebook sale boys
DDaniel
the ads that I’m currently running seem to be a bit smoother though. Going to some estimates this weekend that we’re ballparted upwards of 10k off Facebook!
HHrishi
It’s died down after booking around 5-6k
LLizzy
1st call... estimate booked 😎
MMeera
First estimate booked from reactivation!!
OOwen
First FB booked by my girl 🤑 2.5k
OOwen
14 scheduled calls for tomorrow, 7 estimates, so hype for Facebook. LFG!
LLiam
Got another reactivation booking
LLiam
First job off the reactivation came in today
DDaniel
lmao like 15 leads already. So fire
HHrishi
BRO 4 leads alone
NNoah
Great, just booked a $2.5k job from it
OOwen
“how much you make off us”
About 35k so far
OOwen
Facebook poppin today 3 leads 15 hours
OOwen
43 leads to follow up on tmr
LLiam
2k
LLiam
Converted 5 off the reactivation
HHrishi
js booked a 7k job, and getting like 2 leads a day
Summit AIS
